This article describes an up and coming software offering for restaurants developed by Guestbridge, an American company based in Milwaukee.
Link: JS Online: 'Your usual, Mr. Smith?'.
GuestBridge's products help restaurant operators take reservations, keep tabs on which tables are available as guests come and go and maintain detailed profiles on their customers.
Guestbridge calls it a "Wait List & Guest Management Software". In the article are two interesting pictures, showing it is a Windows based system, seems to be locally installed and the operator in the photo accesses it through Remote Desktop.
Fadcinating how similar Guestbridge's background is to our own, all the way back to ties to reservations for the golf industry (the Swedish side of the Livebookings operation has a background from golfing, where as the UK side stems totally from a restaurant operation background).
In the article a lot of emphasis is placed on knowing more and more details about your regular customers in order to provide them with good service tailored to their preferences, dining history and personal details. While I agree and feel this is increasingly important, I am surprised they don't talk more about managing reservations and getting bookings from off- and online sources aditional to the restaurant's normal channels.
Open Table, as expected being the biggest competitor in the US, is mentioned as "the 800-pound gorilla" of the restaurant software business. Alex Brennan-Martin, owner (no, he is not an owner, sloppy reading on my part, Brennan Pardee of Guestbridge kindly pointed out my mistake) long term client of Guestbridge, points out that Open Table owns the data collected through the Open Table system where as using Guestbridge the restaurant owns the collected data and gets more flexibility to use it.
No hard figures, other than having 10 employees, is presented on Guestbridge who say that their first profit will be posted in 2007. The fact that a restaurant group, one of Guestbridge's current customers, bought 35% of the company about two years ago should give some indication of size on the market though.
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