links for 2007-08-31

• How Can Discount Deals Work for You? - By Ken Burgin :: Restaurant News Resource
  Most discount deals are treated with cynicism: 10% off the price of tyres, a free glass of wine with your meal on Monday, spend more than $50 and have a chance to win a holiday...zzzzzz. Discounts need to be thumpingly good to make an impact, which means
  (tags: restaurants tips business)
• Calculator: Effect of Discounts on Price & Volume
  This powerful calculator shows how many more customers must be served when offering 10%, 20% or 2-for-1 deals.
  (tags: restaurants tips business tools web)
• Restaurant.com: Seaport Caribbean Grill - Eat. Drink. Save Money.
  Good layout of restaurant guide information page. Nice site in general actually. Sells discount vouchers. Do online free reservations, but as it seems by calling the restaurant on behalf of the guest.
  (tags: restaurants guide buy business livebookings)
• Restaurant.com Drives New Eat-in Diners
  Interesting article on restaurant.com, with some numbers about profit margins for US restos: "Using the Web to drive customers to restaurants via online ads, 2-fo-1 coupons, certificates, menus and/or reservations is a big idea that hasn’t totally arriv
  (tags: business restaurants essay ecommerce livebookings)
• Primary & Secondary Actions in Web Forms - LukeW
  While the primary goal of most Web form designs is to get people through a form as quickly and painlessly as possible, there are situations where slowing people down is advisable. When choosing between primary and secondary actions, visual distinctions ar
  (tags: bestpractice books design gui research tips web science)