Genius. Papa John's in USA now takes pizza orders through text messaging. Seems really slick too, pizza lovers register on their site and set up favorite orders, to then text simply "FAV2" to get that meat lover's with extra cheese and thick crust that you really have a craving for (admit it) every now and then. You even get a reply back so you know your order has been received.
According to the news article, the order comes in to the restaurant exactly as if it had been ordered through the online web interface, so kitchen staff don't need to take into account yet another ordering process. I love it when somebody thinks before they build.
Seems like Papa John's have grokked online very well. Starting with online ordering as far back as 2001 they today pull in 20% of their sales from their web sites. Moving to text message ordering is a natural step then, and I am sure it will help Papa John's bring their customers closer and make them more loyal. Why would I leaf through my pizza delivery menus in my kitchen drawer when I can order my favorite pizza from my car while on my way home using a shortcut on my phone? Smooth.
Next step would be to have my credit card on file so the pizza gets paid for as I order it. Like Amazon 1-click-ordering. Now that would be really dangerous...
Doesn't seem like Papa John's UK are doing the text message thing yet. Whoa, an American company doing mobile related services in the US sooner than in Europe? Dang. Just emailed them some questions, will be interesting to see how quick they answer.
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