Just found this good example of how Facebook Pages can be put to good use. Of course, it may be easy to jump to the conclusion that "if I already have a great and popular web site or blog, what would I need a Facebook Page for?" Check out Lifehacker's page though.
Lifehacker is a well focused, really popular and frequently updated blog on the topic of "getting things done". As such it has the usual fetaures of commenting, RSS feeds and even a function to register as a frequent and returning user.
Using Facebook Pages Lifehacker can extend their community features and tap into the application framework of Facebook to let their loyal readers interact in a better and more fun way.
Why reinvent the wheel again? Focus your core web site on what you do best; be it posting about GTD, publishing great recipes, showing off the fantastic aspects of your restaurant or whatnot; then hook up with Facebook to offer your visitors classic community features and more in an interface many of them already are familiar with and like. Of course you can also use the Facebook API framework to build and deploy your own applications integrating with your services and campaigns. See link below for good writeup on how a number of big companies plan to use Facebook Ads and Pages.
URL: Facebook | Lifehacker
URL: Facebook's open to advertisers
